Tuesday, February 5, 2008

Use Press Releases in Your Internet Marketing Program

If you've ever felt reluctant to submit a press release because you weren't sure how to write an effective release, pay attention to the following advice. Writing a good press release is simpler than you may think.

A good press release is essentially a good news story. Any time your business releases a new product or does anything newsworthy you should create a press release to tell the world about it. The press release will be welcomed by journalists and internet writers whose job it is to educate and inform. They will either use your press release intact or use it as the basis for an article that they will write about your news and your company. The result? Publicity, credibility, and a stream of customers.

Therefore, you'll want to write as many press releases as you can. A good press release can be more valuable than an advertisement, generating more potential customers.

The elements of a good press release include three essential parts, the headline, the introduction, and the body. It is recommended that you put a lot of thought and attention into the headline. It should be informative and make the reader want to learn more. The introduction is short and interesting The body contains all of the who, what, where, why and when answers that a good news story requires. Since good news stories are people centered, these elements should be focused on the people aspect of the story.

Take care that the press release is timely, relating to something that has just occurred. It should also be brief and to the point, around 400 to 500 words in length. Be sure that the grammar and the spelling are standard and correct or else the press release will not be published. Lastly, make certain that the press release is factual and truthful.

It's a good idea to keep the paragraphs of the body short, about three or four sentences in length. This length will make the press release easier to read. Also, it is wise not to send extra material such as photos with the press release. If photos are important they can be posted on a website which is referenced in the body of the press release.

A couple of additional elements are commonly included at the end of good press releases. A short "about us" section provides some background information about your business and yourself. Some media contact information gives your contact person the information they need to be able to contact you.

The press release traditionally should close with the symbol, "###," which signifies that it is complete.

Why You Should Absolutely NEVER Vote In An Election

Do you vote in your local, state, and federal elections? Politics is a tricky and often irritating subject, especially during election times. You are bombarded by message after message from the various candidates touting their good points (and the bad points of their opponents!). Before examining the reason why you should never, ever vote in an election, for contrast here are some of the reasons why you should vote every chance you get.

You Like The Candidate

This seems to be the cornerstone of the electoral process. You usually like a candidate whose views and opinions closely parallel yours. The candidate may be from your area, invoking local ties to get your vote. However, the real challenge for candidates is to convert the people who do not like him or her, or who are currently undecided.

You Hate The Candidate

Some people prefer to vote against a specific candidate, rather than vote for their preferred candidate. Sometimes these voters feel that the candidate's views and opinions should never, ever be allowed to influence local or federal politics. Emotions run intensely during elections, and some voters prefer to try to keep a certain candidate out of office, rather than using their single vote for the candidate they like.

You Want To Cancel Another Person's Vote

You often see this scenario in couples that have diametrically opposing political views. The goal of such couples is solely to cancel out the vote of their spouse! Sometimes that means voting for someone other than their preferred candidate, but as long as their vote cancels their spouse's vote, they are satisfied. The emotional factors come into play once again.

You Want To Take Votes Away From A Candidate

In a variation of "you hate the candidate," some people will vote for a relatively "harmless" candidate who has no chance of winning, rather than give their vote to the frontrunner. These fringe candidates try to win the votes of undecided, disenfranchised, or angry voters in an attempt to act as a "spoiler" for the more popular candidates. Sometimes these "take-away" votes are enough to swing the election in a particular direction, and sometimes they are not.

The ONLY Reason You Should Never Vote In An Election

As the title stated, there is a compelling reason why you should never, ever vote in a political election. The only acceptable reason for not voting is if you are DEAD. Sure, deceased persons have fraudulently voted in some elections, but that's beside the point.

If you live in a country that has the right to vote, it is your civic and patriotic duty to exercise that right. Your ancestors and maybe even family members fought and died to buy this right for you, and you owe it to them to vote when you can. Some of them may be fighting right now in foreign countries. Are you going to disrespect them by telling them that their sacrifices are not good enough for you?

If you don't vote, then don't complain about the election outcome. You had a chance to change the results, but you passed. Remember that the next time that candidate comes up for re-election.